

The Group is transforming itself into a digital company. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The entire tourism value chain is covered under one roof. The TUI Group offers integrated services from a single source for its 21 million customers. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. TUI Group is a leading global tourism group and operates worldwide. The “Activities” offering is currently available in the United Kingdom, United States, France, Germany, Russia, Spain, Italy, Portugal, Netherlands, Poland, Denmark, Sweden, Norway and Finland. Along with our core offering, we will now offer customers a wealth of opportunities to get out and adventure again, no matter their interests or locations.” “As we emerge from the pandemic, we see a great desire to travel and experience life again. “As we continue to diversify beyond the classic accommodation metasearch, we are excited to roll out our new ‘Activities’ offering in partnership with TUI,” said Axel Hefer, trivago CEO. The digital solution we have provided to trivago helps meet this demand through enabling customers to conveniently access the best experiences around the world.” “As travel returns there will be pent up demand for new experiences, with tours and activities no longer an add-on, but a key element of the customer’s overall vacation decision-making process. “trivago is one of the world’s leading online travel businesses and we are extremely proud to be the Activities partner,” said David Schelp, CEO of TUI Musement, the Tours & Activities division of TUI Group. The majority of experiences will have immediate email confirmation and can be cancelled up to 24 hours before they start, offering peace of mind when booking. Trivago users will have direct access to a diverse portfolio of experiences, from guided tours and tickets for world renown landmarks and attractions, such as the One World Observatory, Colosseum and Harry Potter Studios, to unique activities, including sunset stadium climbs and double-decker bus dining. As trivago’s activities partner, TUI will power the new “Activities” section on the trivago website. Trivago, a leading global accommodation search platform, announced today a collaboration with TUI Group, the world’s leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets. Travelers Will Have Access to more than 55,000 Experiences in over 100 Countries.
